February 2024  — 

In addition to establishing the UX foundations, I contributed significantly to business-to-business (B2B) engagements, designing a web page optimized for conversion, serving as a critical touchpoint for prospective partners. My involvement with the product extended beyond the digital surface; I embraced the possibilities of additive manufacturing to construct the initial product prototype. This process not only expedited the development phase but also allowed for a seamless transition into creating marketing materials, leveraging the 3D models for visual consistency across all collateral. My tenure at Bin Metrics was marked by a harmonious blend of design, innovation, and strategic marketing, driving forward both the product and the brand.

During my time at Bin Metrics, I played a pivotal role in shaping the user experience of a cutting-edge logistics management and asset tracking solution. At the intersection of technology and design, I crafted the visual brand identity, formulating the branding style sheets and the logo that became the face of Bin Metrics. My responsibilities extended into the digital realm, where I meticulously developed user flows for an array of platforms, including web pages, web applications, and mobile apps, all aimed at enhancing user interaction and functionality.

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